The second edition of International Marketing serves as a textbook for an introductory course on international marketing.
The invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
International Marketing Strategy: Analysis, Development, and Implementation
... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
ary data have been discussed previously. An example of secondary data use would be the analysis of manufacturing economic activity data provided by the United Nations to assess market share. Sampling Because the masses of items involved ...
International Marketing (2nd ed). Chicago: The Dryden Press. ... Journal of International Marketing, 6(3), 3–6. ... A Contingency approach to marketing mix adaptation and performance in international marketing relationships.
Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
International Dimensions of Marketing