Consumer Behaviour: Includes Online Buying Trends

Consumer Behaviour: Includes Online Buying Trends
ISBN-10
0198095929
ISBN-13
9780198095927
Series
Consumer Behaviour
Pages
728
Language
English
Published
2015-11-12
Author
Dinesh Kumar

Description

This is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.

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