Profits and Sustainability: A History of Green Entrepreneurship

Profits and Sustainability: A History of Green Entrepreneurship
ISBN-10
0198706979
ISBN-13
9780198706977
Category
Business & Economics
Pages
455
Language
English
Published
2017
Publisher
Oxford University Press
Author
Geoffrey Jones

Description

Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others.

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