The Economics of Chocolate
- ISBN-10
- 0198726449
- ISBN-13
- 9780198726449
- Category
- Business & Economics
- Pages
- 478
- Language
- English
- Published
- 2016-01
- Publisher
- Oxford University Press
- Authors
- Mara P. Squicciarini, Johan F. M. Swinnen
Description
This book covers the history of cocoa and chocolate from its origins in Central America to the recent consumption boom in emerging markets and the growing importance of sustainable sourcing of cocoa and the demand for high quality specialty chocolate. It analyzes the role of the industrial revolution, the determinants of consumers' choices, and how governments have regulated the chocolate industry. It studies the complex structure of the global cocoa-chocolatevalue chain, the development and trade implications for rich consumers and poor producers.
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