Fundamentals of Marketing 2e

Fundamentals of Marketing 2e
ISBN-10
0198829256
ISBN-13
9780198829256
Pages
392
Language
English
Published
2021-01-12
Publisher
Oxford University Press, USA
Authors
Paul Baines, Sophie Whitehouse, Paolo Antonetti

Description

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

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