Consumer Behaviour

Consumer Behaviour
ISBN-10
0198862563
ISBN-13
9780198862567
Series
Consumer Behaviour
Category
Consumer behavior
Language
English
Published
2022-05-16
Authors
Isabelle Szmigin, Maria Piacentini

Description

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.

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