Public Relations in the Digital Age, 1Ce
- ISBN-10
- 0199029911
- ISBN-13
- 9780199029914
- Pages
- 456
- Language
- English
- Published
- 2020-01-15
- Authors
- Tom Kelleher, Anne Marie Males
Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
