Strategic Marketing: Theory and Applications for Competitive Advantage
- ISBN-10
- 0199044937
- ISBN-13
- 9780199044931
- Series
- Strategic Marketing
- Category
- Business & Economics
- Pages
- 400
- Language
- English
- Published
- 2014-11-27
- Publisher
- Oxford University Press, USA
- Authors
- Prof Pierre Joubert, Prof Michael Goldman, Sean McCoy
Description
Strategic Marketing second edition applies and evaluates the theory of strategic marketing through southern African case studies.
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Other editions
-
- 2009
- - pages
- Paperback
- Oxford University Press, USA
-
- 2019-07-01
- 736 pages
- Ebook
- PHI Learning Pvt. Ltd.
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