Principles of Marketing

Principles of Marketing
ISBN-10
0199079404
ISBN-13
9780199079407
Series
Principles of Marketing
Category
Business
Pages
416
Language
English
Published
2018-04-22
Publisher
Oxford University Press, USA
Authors
Christo Boshoff, Debbie Human, Jacques Nel

Description

Publication date taken from publisher's website.

Other editions

Similar books

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Lloyd C. Harris

    Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.

  • Principles of Marketing
    By Philip Kotler

    Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

  • Principles of Marketing
    By Gary Armstrong, Gary M. Armstrong, Philip Kotler

    Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers....

  • Principles of Marketing Engineering and Analytics, 3rd Edition
    By Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

    Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. realistic, and theoretically more accurate, but developing such a ... Robertson and Barich (1992) find that in BtoB markets, at a broad strategic level, they could break customers down ...

  • Principles of Marketing
    By John F. Tanner, Jr., Mary Anne Raymond

    "Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary.

  • Principles of Marketing, An Asian Perspective
    By Gary Armstrong, Philip Kotler, Ang Swee-Hoon

    This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

  • Principles of Marketing
    By Jay Diamond, Gerald Pintel

    Much of the material included in the text reflects the actual practices of the leading marketers in the United States.

  • Principles of marketing
    By John L. Stanton, CRISTINA CALVO PORRAL

    This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same.

  • Principles of Marketing
    By Gary M. Armstrong, Philip Kotler

    The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.

  • Principles of Marketing Management
    By Richard P. Bagozzi

    Principles of Marketing Management