Typography: a Very Short Introduction
- ISBN-10
- 0199211299
- ISBN-13
- 9780199211296
- Series
- Typography
- Category
- Art
- Pages
- 176
- Language
- English
- Published
- 2018-11-22
- Publisher
- Oxford University Press, USA
- Author
- Paul Luna
Description
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Get the book
Other editions
-
- 2014-06-03
- 141 pages
- Ebook
- Smashing Magazine
Similar books
-
Typography: A Very Short Introduction
By Paul LunaTypography encompasses design for reading, whether in print or on screens, where a set of visual choices to do with font, layout, and print size are taken to enhance a written message.
-
Design: A Very Short Introduction
By John HeskettThis book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives.
-
Just My Type: A Book About Fonts
By Simon GarfieldGOTHAM BOOKS Published by Penguin Group (USA) Inc. 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada ...
-
Typography Workbook: A Real-World Guide to Using Type in Graphic Design
By Timothy SamaraThis book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.
-
Prohibition: a Very Short Introduction
By W. J. RorabaughThis book answers these questions, presenting a brief and elegant overview of the Prohibition era and its legacy. During the 1920s alcohol prices rose, quality declined, and consumption dropped.
-
Typographers on Type: An Illustrated Anthology from William Morris to the Present Day
By Ruari McLeanA collection of writings about important typographers and the development of their art.
-
Inside Paragraphs: Typographic Fundamentals
By Cyrus HighsmithEngaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.
-
The Designer's Dictionary of Color
By Sean AdamsOrganized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations.
-
Drawing Type: An Introduction to Illustrating Letterforms
By Alex FowkesAn introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.
-
Type Matters!
By Jim WilliamsThis text is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer.