Marketing Communication: New Approaches, Technologies, and Styles
- ISBN-10
- 0199276943
- ISBN-13
- 9780199276943
- Series
- Marketing Communication
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2005
- Publisher
- Oxford University Press on Demand
- Author
- Allan J. Kimmel
Description
Divided into three parts, this book provides cutting edge perspectives from both academics and practitioners on the analysis of developments in all areas of marketing communication.
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Other editions
-
- 2021-07-04
- 125 pages
- Ebook
- BookRix
-
- 2005-11-17
- 320 pages
- Ebook
- OUP Oxford
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