The Advanced Dictionary of Marketing: Putting Theory to Use
- ISBN-10
- 0199285993
- ISBN-13
- 9780199285990
- Category
- Business & Economics
- Pages
- 601
- Language
- English
- Published
- 2008
- Publisher
- Oxford University Press
- Author
- Scott Dacko
Description
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
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- 2008
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