Social Media: Enduring Principles

Social Media: Enduring Principles
ISBN-10
0199328439
ISBN-13
9780199328437
Series
Social Media
Category
Communication and technology
Pages
321
Language
English
Published
2016
Publisher
Oxford University Press
Author
Ashlee Humphreys

Description

Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

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