Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

ISBN-10
0199394636
ISBN-13
9780199394630
Series
Groundbreakers
Category
Political campaigns
Pages
248
Language
English
Published
2014
Authors
Elizabeth McKenna, Hahrie Han

Description

Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it.

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