Services Marketing: Text and Cases
- ISBN-10
- 019945616X
- ISBN-13
- 9780199456161
- Series
- Services Marketing
- Category
- Service industries
- Pages
- 604
- Language
- English
- Published
- 2017-05-17
- Publisher
- Oxford University Press, USA
- Authors
- Vinnie Jauhari, Kirti Dutta
Description
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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