The Oxford Handbook of Pricing Management
- ISBN-10
- 0199543178
- ISBN-13
- 9780199543175
- Category
- Business & Economics
- Pages
- 952
- Language
- English
- Published
- 2012-06-07
- Publisher
- Oxford University Press
- Authors
- Robert Phillips, Özalp Özer
Description
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
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