Strategic Customer Management: Strategizing the Sales Organization
- ISBN-10
- 0199544506
- ISBN-13
- 9780199544509
- Series
- Strategic Customer Management
- Category
- Business & Economics
- Pages
- 338
- Language
- English
- Published
- 2009-03-12
- Publisher
- Oxford University Press on Demand
- Authors
- Nikala Lane, Nigel F Piercy
Description
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
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Other editions
-
- 2013-03-28
- - pages
- Ebook
- Cambridge University Press
-
- 2009-03-12
- 344 pages
- Ebook
- OUP Oxford
-
- 2009-03-12
- 344 pages
- Ebook
- OUP Oxford
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