Business to Business Marketing: Relationships, Networks and Strategies

Business to Business Marketing: Relationships, Networks and Strategies
ISBN-10
0199551685
ISBN-13
9780199551682
Category
Business & Economics
Pages
351
Language
English
Published
2010-11-25
Publisher
Oxford University Press
Author
Nick Ellis

Description

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Business-to-Business Marketing
    Business-to-Business Marketing
    By Ross Brennan, Louise Canning, Raymond McDowell

    A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...

  • Business to Business Marketing Management: A Global Perspective
    Business to Business Marketing Management: A Global Perspective
    By Alan Zimmerman, Jim Blythe

    Geoffrey Moore (1995) introduced the idea of the technology adoption lifecycle. Here, he showed that in the early stages of a market, technology enthusiasts and visionaries are willing to accept new technologies enthusiastically.

  • Business to Business Marketing Management: A Global Perspective
    Business to Business Marketing Management: A Global Perspective
    By Alan Zimmerman, Jim Blythe

    More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses.

  • Business-to-business Market Research
    Business-to-business Market Research
    By Martin P. Block, Tamara Brezen Block, Tamara S. Block

    The Business-to-Business Research Landscape -- Managing Business-to-Business Market Research -- Secondary Sources of Information -- Marketing Databases -- Analytical Tools -- Designing Survey Research -- Fielding Survey Research -- ...

  • EBOOK: Business to Business Marketing
    EBOOK: Business to Business Marketing
    By Wim, Biemans

    EBOOK: Business to Business Marketing

  • Business-to-Business Marketing: A step-by-step guide
    Business-to-Business Marketing: A step-by-step guide
    By Mark Eardley

    Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.

  • Small Business Marketing For Dummies
    Small Business Marketing For Dummies
    By Barbara Findlay Schenck

    ... 46 saving best for last, 326 saying what you mean, 329 scheduling ad placement billboard, 169 magazines, 167–168 newspaper, 163–164 scheduling appointments during trade show, 226 Schell, Jim, Small Business For Dummies, 2nd Edition, ...

  • Business-to-business Marketing: A Step-by-step Guide
    Business-to-business Marketing: A Step-by-step Guide
    By Ray Wright

    This text provides an overview of business-to-business marketing.

  • The Fundamentals of Business-to-Business Sales & Marketing
    The Fundamentals of Business-to-Business Sales & Marketing
    By John Coe

    That's the bad news. The good news is that a new integration between sales and marketing is emerging that is producing a new sales coverage model. The goal of this book is to fully detail this model . . .

  • Handbook of Business-to-Business Marketing
    Handbook of Business-to-Business Marketing
    By Gary L., Petersen, Stefan

    Kotler, Philip, Waldemar Pfoertsch, and Uwe Sponholz (2020), H2H Marketing: The Genesis of Human-to-Human Marketing, 1st edn, Springer. Lang, Nikolaus, Konrad von Szczepanski, and Charline Wurzer (2019), “The Emerging Art of Ecosystem ...