Strategic Brand Management
- ISBN-10
- 019956521X
- ISBN-13
- 9780199565214
- Series
- Strategic Brand Management
- Category
- Business & Economics
- Pages
- 303
- Language
- English
- Published
- 2011-03-10
- Publisher
- Oxford University Press
- Authors
- Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
Description
`I find it an interesting read. I appreciate the in-depth psychological discussions and students will be happy with a short branding book.' Csilla Horvath, Radboud University Nijmegen --
Get the book
Other editions
-
- 2019-07-04
- 622 pages
- Paperback
- Pearson Higher Ed
-
- 2017
- 272 pages
- Paperback
- Oxford University Press, USA
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