The Oxford Handbook of Strategic Sales and Sales Management
- ISBN-10
- 0199569452
- ISBN-13
- 9780199569458
- Category
- Business & Economics
- Pages
- 660
- Language
- English
- Published
- 2011-01-27
- Publisher
- Oxford University Press
- Authors
- Kenneth Le Meunier-FitzHugh, David W. Cravens, Nigel F. Piercy
Description
The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
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