Marketing

Marketing
ISBN-10
019957961X
ISBN-13
9780199579617
Series
Marketing
Category
Business & Economics
Pages
756
Language
English
Published
2011
Publisher
Oxford University Press
Authors
Paul Baines, Chris Fill, Kelly Page

Description

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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