Introduction to Marketing: Theory and Practice

Introduction to Marketing: Theory and Practice
ISBN-10
0199602131
ISBN-13
9780199602131
Series
Introduction to Marketing
Category
Business & Economics
Pages
542
Language
English
Published
2012-03-29
Publisher
Oxford University Press
Author
Adrian Palmer

Description

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

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