Global Marketing Management
- ISBN-10
- 0199609705
- ISBN-13
- 9780199609703
- Series
- Global Marketing Management
- Category
- Business & Economics
- Pages
- 578
- Language
- English
- Published
- 2012-03-29
- Publisher
- Oxford University Press
- Authors
- Steve Carter, Kiefer Lee
Description
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
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Other editions
-
- 2005
- 582 pages
- Paperback
- Oxford University Press
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