Essentials of Marketing

Essentials of Marketing
ISBN-10
0199646503
ISBN-13
9780199646500
Series
Essentials of Marketing
Category
Business & Economics
Pages
413
Language
English
Published
2013
Publisher
Oxford University Press
Authors
Paul Baines, Chris Fill, Kelly Page

Description

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

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