Marketing Research: Tools and Techniques
- ISBN-10
- 019965509X
- ISBN-13
- 9780199655090
- Series
- Marketing Research
- Category
- Business & Economics
- Pages
- 527
- Language
- English
- Published
- 2013-03-07
- Publisher
- Oxford University Press
- Author
- Nigel Bradley
Description
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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Other editions
-
- 2023-11-01
- 256 pages
- Ebook
- Thakur Publication Private Limited
-
- 2022-02-02
- 360 pages
- Paperback
- Independently Published
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