Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

Seduction by Contract: Law, Economics, and Psychology in Consumer Markets
ISBN-10
019966336X
ISBN-13
9780199663361
Category
Business & Economics
Pages
280
Language
English
Published
2012-08-23
Publisher
Oxford University Press
Author
Oren Bar-Gill

Description

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

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