An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.
Karen Moore completed a Bachelor's degree in Business Administration and Management at Lancaster University, UK, in 2005. Her final-year research project came about as the result of her third-year company placement, when she worked in a ...
Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
New York: Alfred Knopf Sharpe, J., Peters, J. and Howard, K. (2002) The Management of a Student Research Project, 3rd edition. Aldershot: Gower Silverman, D. (1985) cited by Buchanan, D., Boddy, D. and McCalman, J. (1988) 'Getting in, ...
Business Research Methods
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report ...
This book introduces students to major research processes and methods used in business research.
The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance ...
EssEntials of Business Research Methods sEcond Edition Joseph F. Hair Jr. • Mary Wolfinbarger Celsi Arthur H. Money • Phillip Samouel • Michael J. Page M.E.Sharpe Armonk, New York London, England Copyright © 2011 by M.E. Sharpe, ...
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research.