Praised by both students and journalists for its no-nonsense instructional approach, accessible writing style, and extensive supply of practical exercises, Air Words is a comprehensive newswriting text that is designed to help students learn the fundamental sentence structure and grammar required to write for broadcast news. It is carefully designed to guide students through a progression of news situations, from a simple lead story to a complex remote video field report. The fourth edition brings the book up to date with numerous changes that have occurred in the last decade of broadcast journalism. NEW TO THIS EDITION: Revised and expanded chapters that: - survey the integration of online, smart phone, e-tablet and social media for presentation - explore social media's important ethical and legal quandaries - introduce comprehensive producing strategies that consider broadcast, online, and mobile devices A new focus on multimedia journalism and convergence skills (broadcast and new media) 20 new and several reworked exercises that are ideal for class and group projects A new chapter concentrating on visual sequences and their logic A companion website (www.oup.com/us/hewitt) that features a new Instructor's Manual with solutions to the book's exercises and additional exercises for students New graphics emphasizing workbook mastery learning and methodology
( For example : " The man arrested was Charles J. Smith , but the warrant had been issued for Charles K. Smith . " 4. Nicknames . a . Put nicknames in parentheses to indicate that the reader may either use the nickname or ignore it .
Taylor has a wonderful eye for character, and the Chicken Ranch story is full of them. This book is a fascinating look at characters from an era when Texas transitioned itself from the Wild West to civilization.
Corporate T.V.'s Threat to Democracy Dennis W. Mazzocco ... Capital Cities insisted on including an escape clause that would permit it to end the merger if ABC's 1985 profits fell by more than 25 percent from the previous year , or if ...
Cougar Tales
Lears , T.J. Jackson ( 1983 ) “ From Salvation to Self - Realization : Advertising and the Therapeutic Roots of the Consumer Culture , 1880-1930 , ” in Richard W. Fox , and T.J. Jackson Lears , eds .
Now the News in Detail: A Guide to Broadcast Journalism in Australia
Now the News in Detail: A Guide to Broadcast Journalism in Australia
Between 2000 and 2004 , McDonald's reduced its prime - time spending from two thirds of its advertising budget to one third . McDonald's spent $ 644 million advertising in US media in 2003. “ Our brand means different things to ...
The book identifies how the dissemination of broadcast journalism is evolving, whilst also arguing for the continued resilience of this industry now and in the future, making the case that journalistic storytelling remains at its most ...
Figure 8.5 : News Rundown Page Story Shug 300 OP NURS HOW FLOOD 301 INTRODUCTION 302 KEROSENE BATH 303 CLAYTON CON 304 HOWARD DEMO 308 FREEWAY PRANG 309 FLOODS PEAK 139A FLASH FLOODS 310 THORPE COSSIE 311 THROW TO STEPHEN 312 TSR 1 ...