Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. FEATURES: * Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter * Demonstrates how firms actually reach managerial decisions with 122 real-world case studies and 11 more extensive integrating studies, along with additional case studies and applications on the Companion Website * Prominently features those tools of decision making, such as spreadsheet applications, that are so in demand by students * Introduces many new and exciting topics, including firm architecture, firm governance, and business ethics; Porter's strategic framework and the evolution of the creative firm; electronic commerce and risk management; and more * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus NEW TO THIS EDITION: * Extensive revisions to every chapter that consider the consequences and lessons of the 2008 global financial crisis * A new Chapter 2: Demand, Supply, and Equilibrium Analysis, to refresh students on relevant principles of economic analysis * Expanded coverage of spreadsheets and Microsoft Excel, including new appendices and spreadsheet-based problems in every chapter * Nearly 80 new or completely updated case studies and 5 new integrating case studies * An updated and expanded Companion Website at www.oup.com/us/salvatore featuring student resources: an online study guide, an extra chapter on linear programming, and additional case studies * An extensive instructor ancillary package, including online resources, making this text the perfect choice for lecture-based, online, or hybrid managerial economics courses
管理经济学: 第三版
Modern managerial economics: economic theory for business decisions : study guide to accompany
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States This text will excite readers by providing a more linear progression, while proving the consistency and relevance of ...
... James C. T. , 604 Mason , Edward S. , 538 Mathia , Gene E. , 143 , 163 Maxima , 35 , 57–61 Maximin decision rule , 600-601 Mayfield , Scott , 170 , 171 McGee , John S. , 546 McLagan , Donald L. , 109 McNamara , John R. 622 Index.
It can also act as a device for revealing the areas in which slack is occurring. Where slack exists, managers may be able to accommodate, say, a 10 per cent cut in their budgets. In departments with little slack, managers are likely to ...
"Rosenberg introduces a new paradigm called Liberal Naturalism for thinking about what causation is, about the natural world, and about how to create a detailed model to go along with the new paradigm.
En se focalisant sur les principes économiques qui régissent le comportement des entreprises et des marchés, ce livre aborde les fondamentaux du raisonnement stratégique et détaille les outils nécessaires à la réalisation d’une ...
QY = -800 - 500Py + 40A + 2251 + 200PX -800 - 500Py + 40 ( 150 ) + 225 ( 8 ) + 200 ( 9 ) 8,800 - 500PX or PY $ 17.6 - $ 0.0029 P5.9 Martin's Footware , Inc. , of Boston , Massachusetts has retained you to aid the firm in an evaluation ...
In Champaign - Urbana , expected levels disposable income of $ 180,000,000 , average temperature of 54 ° , competitor advertising of $ 64,000 , and Martin's advertising of $ 6,000 .
本书分为14章,主要内容包括:管理经济学的性质和研究范围、最优化技术和新的管理工具、需求理论、需求估计、需求预测、生产理论与估计、成本理论和估计、寡头垄断和企业架构 ...