Thomas E. Patterson , The Mass Media Election ( New York : Praeger , 1980 ) , Chap . 10 . 46. Ibid . 47. J. Merrill Shanks and Bradley Palmquist , “ Changing Determinants of Candidate Preferences : Design Issues in Studying Electoral ...
This thesis examines Spanish-language ads and Latino-targeted websites from the Democratic and Republican candidates in the 2008 and 2012 presidential elections, exploring the issues understood to be important to the imagined Latino voter ...
Yet, even while modern mudslinging has grown more rampant—as a hungry media feed the frenzy for the next juicy story, which political adversaries are eager to supply—the phenomenon is hardly new.
A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential ...
The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally.
Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster.
Bis heute ist die unmittelbare Einwirkung von Wahlwerbung auf die Wählerentscheidung umstritten und nicht definitiv nachgewiesen.
Cómo ganar unas elecciones: comunicación y movilización en las campañas electorales
Un exemple de stratégies de communications mises en oeuvre dans la perspective d'un retour à la paix durable en Irlande.
Political scientists investigate the impact that political advertisements have on political campaigns and elections.
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries.