Relationship Marketing: Successful Strategies For The Age Of The Customer
- ISBN-10
- 0201622408
- ISBN-13
- 9780201622409
- Series
- Relationship Marketing
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 1993-05-21
- Publisher
- Basic Books
- Author
- Regis Mckenna
Description
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
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Other editions
-
- 2014-08-14
- 480 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2013-06-29
- 462 pages
- Ebook
- Springer Science & Business Media
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