E-Commerce Essentials

ISBN-10
0201748169
ISBN-13
9780201748161
Category
Electronic commerce
Pages
400
Language
English
Published
2003-03-31
Authors
Carol Guercio Traver, Kenneth Craig Laudon

Description

This is a brief introduction that covers essential e-commerce concepts and issues, focusing on the technology that makes e-commerce possible, the business models and thinking that drive the formation of e-commerce business and the social and legal issues raised by e-commerce.

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