Strategic Management and Business Policy: Entering 21st Century Global Society

Strategic Management and Business Policy: Entering 21st Century Global Society
ISBN-10
0201846578
ISBN-13
9780201846577
Series
Strategic Management and Business Policy
Category
Business planning
Pages
992
Language
English
Published
1998-01
Publisher
Prentice Hall
Authors
Thomas L. Wheelen, J. David Hunger

Description

This text provides the Strategic Management and Business Policy student with a presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competitive strategy, outsourcing, mass customization, technology, international issues, environmental trends and ethics.

Similar books