Strategic Management and Business Policy: Entering 21st Century Global Society

ISBN-10
0201848805
ISBN-13
9780201848809
Series
Strategic Management and Business Policy
Category
Business planning
Language
English
Published
1997
Authors
Thomas L. Wheelen, J. David Hunger

Description

The new edition of this successful strategic management text continues its broad & balanced coverage of the field of strategy, while incorporating cutting-edge topics & issues. The authors' well-known strategic management model runs throughout the core chapters as a unifying concept. With a new experiential exercise at the end of each chapter, students have the opportunity to apply their knowledge to real-world situations. Offering 26 new cases, 16 of which are exclusive to their book, & most of which are based on companies that students will recognize, this new edition makes learning more interesting. New topics discussed include: * Hypercompetition & competitive strategy * Corporate governance in the context of ethics & social responsibility * Resource-based core & distinctive competencies * Parenting as a corporate strategy * Mass customization * Value Chain Analysis & activity based costing * Entrepreneurial Ventures * The firm as a learning organization Features * New "21st Century Global Society" & "Global Issues for the 21st Century" features highlight how international issues are & will affect strategic management. * Over 25 NEW & 16 EXCLUSIVE case studies include profiles on Microsoft, Reebok, Disney/ABC, Dell Computer, Harley-Davidson, & Vermont Teddy Bear. * New Global Perspective in every chapter integrates international issues throughout the book. * New "PASSPORT TO THE WEB" walks students through web sites associated with the text & helps students navigate the web. * New "Strategy in a Changing World" feature shows strategy at work in actual organizations. * New Web Site contains links to companies covered in the cases. * A new, state-of-the-art Instructor's Resource CD-ROM contains PowerPoint Slides, Computerized Test Bank & Instructor's Manual. Supplements Text Instructor's Resource Manual, Case Instructor's Manual, Instructor's Resource CD-ROM, Video & Web Site.

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