Public Relations: Strategies and Tactics, Books a La Carte Plus Mycommunicationlab

ISBN-10
0205056784
ISBN-13
9780205056781
Series
Public Relations
Category
Language Arts & Disciplines / Communication Studies
Language
English
Published
2011-02-04
Authors
Roald Fay Campbell, Raphael O. Nystrand, Edwin M. Bridges

Description

Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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