Public Relations: Strategies and Tactics, Books a La Carte Plus Mycommunicationlab
- ISBN-10
- 0205056784
- ISBN-13
- 9780205056781
- Series
- Public Relations
- Category
- Language Arts & Disciplines / Communication Studies
- Language
- English
- Published
- 2011-02-04
- Authors
- Roald Fay Campbell, Raphael O. Nystrand, Edwin M. Bridges
Description
Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book. This Package Contains: MyCommunicationLab with E-Book Student Access Code Card and Public Relations: Strategies and Tactics, Books a la Carte Edition Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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