Includes glossary and name index
This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Books in Print
Collins's rationale for this concept is that leaders lead busy lives with many “to do” lists. By developing a “stop doing” list, leaders can channel their resources into a few focused areas. Maxwell (2003) developed a workbook to ...
Lovelock , Christopher H. , 411 Managing Services Marketing : Text and Readings , 3rd ed . ... Hise , Richard T. , et al . , 312 Marketing : Contemporary Concepts and Practices , 5th ed . Schoell , William F. , and Joseph P. Guiltinan ...
273 Adapted from Shirley Sloan Fader , " What Your Boss Wants You to Know , ” Business Week's Guide to Careers , October ... from William F. Schoell and Joseph P. Guiltinan , Marketing : Contemporary Concepts and Practices , 3rd ed .
Books in Print: 1989-90
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Pharmacy Management: Essentials for All Practice Settings
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