Marketing: Contemporary Concepts and Practices
- ISBN-10
- 0205131514
- ISBN-13
- 9780205131518
- Series
- Marketing
- Pages
- 781
- Language
- English
- Published
- 1992
- Publisher
- Allyn and Bacon
- Authors
- William F. Schoell, Joseph P. Guiltinan, Betty McLemore Pritchett
Description
Includes glossary and name index
