The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses.
The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
Introduction to Business
The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work.
This book addresses how and why businesses operate the way they do.
New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability.
Introduction to Business
A brief, to-the-point, inexpensive book that intends to prepare students for the next class meeting, and uses a blog URL for current topics to supplement the text.
Introduction to Business