Global Marketing Management: A Strategic Perspective
- ISBN-10
- 0205141374
- ISBN-13
- 9780205141371
- Series
- Global Marketing Management
- Category
- Export marketing
- Pages
- 734
- Language
- English
- Published
- 1993-01-01
- Publisher
- Allyn & Bacon
- Authors
- Brian Toyne, Peter George Pakenham Walters
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