Persuasion: Psychological Insights and Perspectives
- ISBN-10
- 0205151434
- ISBN-13
- 9780205151431
- Series
- Persuasion
- Pages
- 337
- Language
- English
- Published
- 1994
- Publisher
- Allyn and Bacon
- Authors
- Timothy C. Brock, Sharon Shavitt
Description
This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.
