The Newspaper Publishing Industry
- ISBN-10
- 0205161456
- ISBN-13
- 9780205161454
- Category
- American newspapers
- Pages
- 224
- Language
- English
- Published
- 1997
- Publisher
- Allyn & Bacon
- Authors
- Robert G. Picard, Jeffrey H. Brody
Description
The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.
Get the book
Similar books
-
The Digital Hand: Volume II: How Computers Changed the Work of American Financial, Telecommunications, Media, and Entertainment Industries
By James W. CortadaPrior to 1990, the U.S. Library of Congress counted titles eligible for inclusion in that library, such as publications by mainline publishers, but left out those of smaller firms and even mass paperbacks. The R. R. Bowker Company, ...
-
The Book Business: What Everyone Needs to Know®
By Mike Shatzkin, Robert Paris RigerThis is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books ...
-
News in the Internet Age New Trends in News Publishing: New Trends in News Publishing
By OECDThis study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.
-
Out of Print: Newspapers, Journalism and the Business of News in the Digital Age
By George BrockHe presents an incisive, authoritative analysis of the role and influence of journalism in the digital age. Online supporting resources for this book include downloadable lecture slides.
-
E.W. Scripps and the Business of Newspapers
By Gerald J. BaldastyScripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers.
-
The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939–1946
By Albert N. Grecountrained in sophisticated scientific knowledge who could easily generate a “the President thanks you for your suggestions” form letter response. And Einstein knew someone who could deliver personally this letter to President Roosevelt.
-
Career Guide to Industries, 2008-09
By BernanEmployment of wage and salary workers in advocacy , grantmaking , and civic organizations by occupation , 2006 and projected change , 2006-2016 . ( Employment in thousands ) Establishments Employment Employment , 2006 Number Percent ...
-
Sustainable Business: Concepts, Methodologies, Tools, and Applications
By Management Association, Information ResourcesHighlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, ...
-
The Shatzkin Files
By Mike ShatzkinOctober 14, 2009 at 10:21 pm The announcement was made earlier this week through the Wall Street Journal and the blog of the publisher's CEO, Michael Hyatt, that one of the giants of Christian publishing, Thomas Nelson, ...
-
Cloud Cuckoo Land (Large Print Edition): Large Print
By Anthony DoerrFollows four young dreamers and outcasts through time and space, from 1453 Constantinople to the future, as they discover resourcefulness and hope amidst peril.