Reaching Audiences: A Guide to Media Writing

Reaching Audiences: A Guide to Media Writing
ISBN-10
0205286224
ISBN-13
9780205286225
Series
Reaching Audiences
Category
Mass media
Pages
394
Language
English
Published
1999
Publisher
Allyn & Bacon
Authors
Jan Johnson Yopp, Katherine C. McAdams

Description

A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of infor

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