A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of infor
"Reaching Audiences" provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task...
... using audience research and music formats extensively, and reaching audiences on Board-controlled AM and FM frequencies. Other elements do not require as substantial capital investments, such as identifying target audiences and ...
Advertising revenues hit $285.1 billion in the United States in 2008,4 reaching audiences through newspapers and magazines, television and radio, billboards, the Internet, mobile devices, movie screens, and the sides ofbuses, ...
An exploration of strategies for writing up the same research in different ways - preparing the writer for approaching and addressing diverse audiences.
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research
Developing Arguments: Strategies for Reaching Audiences
One brand that seamlessly integrated itself into television's backchannel is Verizon Wireless. During the opening of the 63rd Primetime Emmy Awards on September 18, 2011, host and Glee actress Jane Lynch sang a musical number as she ...
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task...
Adapting your release for the Web enhances readability, found by the eye tracking study by Jakob Nielsen and Kara Pernice Coyne, referenced earlier. They found that reformatting content for the Web— with bulleted items, subheads, ...
This book will be useful to all social scientists trying to present their material in different ways.