The Media of Mass Communication

The Media of Mass Communication
ISBN-10
0205287395
ISBN-13
9780205287390
Series
The Media of Mass Communication
Category
Mass media
Pages
524
Language
English
Published
1998
Publisher
Prentice Hall
Author
John Vivian

Description

New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t

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