The 1995 edition has been updated with a new chapter on electronic communication technologies; added materials on natural language types, leadership and group problem-solving effectiveness, and women in the media; and more cross-cultural examples. Trenholm (Ithaca College) asks students to rediscov
Katz, Elihu, Blumer, Jay, & Gurevitch, Michael. (1974). Uses of mass communication by the individual. In W. Phillips Davidson & Frederick Yu (Eds.), Mass communication research: Major issues and future directions. New York: Praeger, 12.
This edition devotes attention to how new technologies are changing the ways we think about communication, with revised chapters on both traditional and social media.
Hart-Davidson, B., Cushman, E., Grabill, J., DeVoss, D. N., & Porter ... In Beth L. Hewett & Kevin Eric DePew (Eds.), Foundational practices of online writing instruction (pp. 33–92). Fort Collins, CO: WAC Clearinghouse.
This original and engaging book investigates American television viewing habits as a distinct cultural form.
Thinking Through Communication: An Introduction to the Study of Human Communication Value Package (includes MyCommunicationKit Student Access )
Critical Thinking Through Debate
Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put ...
" If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The essays collected in this volume thus approach television as a medium both of thought and of action in its own right.
Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.