Mass Communication Theories: Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects
ISBN-10
0205331726
ISBN-13
9780205331727
Series
Mass Communication Theories
Category
Communication
Pages
358
Language
English
Published
2010
Publisher
Pearson College Division
Author
Melvin Lawrence DeFleur

Description

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

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