The first and most widely used handbook in broadcast news, this book clearly and concisely outlines the rules of broadcast news writing, grammar, style, and usage. Similar in format to the AP Stylebook, the Broadcast News Writing Stylebook is a useful resource for both beginning and advanced writers of broadcast news. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, government, health, the environment, weather, and sports, the Broadcast News Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news. Completely updated, with expanded explanations of the writing process, more examples of both problems and solutions, and greatly expanded discussion and explanation of putting together stories and the use of bites and sounds, the book is a complete reference text for both aspiring and experienced journalists.
( For example : " The man arrested was Charles J. Smith , but the warrant had been issued for Charles K. Smith . " 4. Nicknames . a . Put nicknames in parentheses to indicate that the reader may either use the nickname or ignore it .
Taylor has a wonderful eye for character, and the Chicken Ranch story is full of them. This book is a fascinating look at characters from an era when Texas transitioned itself from the Wild West to civilization.
Corporate T.V.'s Threat to Democracy Dennis W. Mazzocco ... Capital Cities insisted on including an escape clause that would permit it to end the merger if ABC's 1985 profits fell by more than 25 percent from the previous year , or if ...
Cougar Tales
Lears , T.J. Jackson ( 1983 ) “ From Salvation to Self - Realization : Advertising and the Therapeutic Roots of the Consumer Culture , 1880-1930 , ” in Richard W. Fox , and T.J. Jackson Lears , eds .
Now the News in Detail: A Guide to Broadcast Journalism in Australia
Now the News in Detail: A Guide to Broadcast Journalism in Australia
Between 2000 and 2004 , McDonald's reduced its prime - time spending from two thirds of its advertising budget to one third . McDonald's spent $ 644 million advertising in US media in 2003. “ Our brand means different things to ...
The book identifies how the dissemination of broadcast journalism is evolving, whilst also arguing for the continued resilience of this industry now and in the future, making the case that journalistic storytelling remains at its most ...
Figure 8.5 : News Rundown Page Story Shug 300 OP NURS HOW FLOOD 301 INTRODUCTION 302 KEROSENE BATH 303 CLAYTON CON 304 HOWARD DEMO 308 FREEWAY PRANG 309 FLOODS PEAK 139A FLASH FLOODS 310 THORPE COSSIE 311 THROW TO STEPHEN 312 TSR 1 ...