Public Speaking: An Audience-Centered Approach

Public Speaking: An Audience-Centered Approach
ISBN-10
0205358632
ISBN-13
9780205358632
Series
Public Speaking
Category
Oral communication
Pages
454
Language
English
Published
2003
Publisher
Allyn & Bacon
Authors
Steven A. Beebe, Susan J. Beebe

Description

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

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