Reaching Audiences: A Guide to Media Writing
- ISBN-10
- 0205359221
- ISBN-13
- 9780205359226
- Series
- Reaching Audiences
- Category
- Reference / Writing Skills
- Pages
- 383
- Language
- English
- Published
- 2003
- Publisher
- Allyn and Bacon
- Authors
- Jan Johnson Yopp, Katherine C. McAdams
Description
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.
This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.
Get the book
Other editions
-
- 2014-05-27
- 306 pages
- Ebook
- Intellect Books
-
- 2011
- 304 pages
- Ebook
- Intellect Books
Similar books
-
Roget's International Thesaurus, 7th Edition
By Barbara Ann KipferToday this book is not only the most time-tested and bestselling thesaurus ever, but, newly revised, it is also the most up-to-date and comprehensive reflection of the English language as it is currently used.
-
45 Master Characters
By Victoria SchmidtThe Magi is often the master teacher of what the hero wants to master , whether it's martial arts , chess or something else . The Magi in action : Obi - Wan Kenobi ( Alec Guinness ) in Star Wars O Bruce Pandolfini ( Ben Kingsley ) ...
-
論文寫作不藏私－文史哲教授通通告訴你
By 林香伶, 蔡家和, 朱衣仙... 《北詞廣正譜》所呈現出清初北曲尾聲的變化類型與發展應用之現象,進而為該譜尋求戲曲史上的意義與價值,並為曲律學研究貢獻一己之力。鄭因百(騫)先生在〈仙呂【混江龍】的本格及其變化〉一文中,發現北曲四百多個調子之中,用得最多、格式變化也最多的曲牌 ...
-
Setting: How to Create and Sustain a Sharp Sense of Time and Place in Your Fiction
By Jack BickhamFor more than 10 years, this successful series has helped writers improve their work -- one element at a time. Featuring quality instruction from award-winning authors, each book focuses on...
-
On Writing Well: An Informal Guide to Writing Nonfiction
By William ZinsserThe revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, business and sports writing, humor, interviews, working with...
-
Writing Research Papers: A Complete Guide
By James D. LesterWriting Research Papers: A Complete Guide
-
Practising Science Communication in the Information Age: Theorising Professional Practices
By Jeff Thomas, Richard Holliman, Sam SmidtWhat is the impact of open access on science communication? How can scientists effectively engage and interact with the public? What role can science communication have when scientific controversies arise?...
-
Investigating Science Communication in the Information Age: Implications for Public Engagement and Popular Media
By Jeff Thomas, Richard Holliman, Sam SmidtHow are recent policy changes affecting how scientists engage with the public? How are new technologies influencing how scientists disseminate their work and knowledge? How are new media platforms changing...
-
Writing a Book That Makes a Difference
By Philip GerardFrom the Back Cover: Philip Gerard presents step-by-step strategies for writing a book that makes a difference-in the minds and hearts of your readers. By analyzing techniques used by classic...
-
Self-editing for Fiction Writers
By Dave King, Renni BrowneHundreds of books have been written on the art of writing. Here at last is a book by two professional editors to teach writers the techniques of the editing trade...