Public Relations Writing and Media Techniques
- ISBN-10
- 020541849X
- ISBN-13
- 9780205418497
- Series
- Public Relations Writing and Media Techniques
- Category
- Language Arts & Disciplines / Study & Teaching
- Pages
- 578
- Language
- English
- Published
- 2005
- Publisher
- Pearson/Allyn and Bacon
- Author
- Dennis L. Wilcox
Description
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
Get the book
Other editions
-
- 2013-10-03
- 467 pages
- Paperback
- Pearson Higher Ed
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