Broadcasting in America: A Survey of Electronic Media, Brief Version
- ISBN-10
- 0205555373
- ISBN-13
- 9780205555376
- Series
- Broadcasting in America
- Category
- Language Arts & Disciplines
- Language
- English
- Published
- 1995-09
- Publisher
- Pearson College Division
- Authors
- Christopher H. Sterling, Sydney W. Head, Lemuel B. Schofield
Description
Broadcasting in America, Brief Version delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, BIA, Brief is tailor-made for a semester's worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors' craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.
Get the book
Other editions
-
- 1996
- 381 pages
- Paperback
- Houghton Mifflin College Division
-
- 1990
- 326 pages
- Paperback
- Houghton Mifflin School
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